Stop asking engineering when it ships
Marketing does not get a separate tool here. It gets the date, and the reason behind it: a roadmap built from the tickets underneath each milestone, and a forecast that says how likely that date really is.
The parts of the workspace you actually touch
A date with odds on it
The forecast replays what your team actually completed and runs 2,000 simulations for a P50, P85 and P95 date. You can book the campaign against P85 instead of against optimism.
A roadmap nobody types into
Milestones carry a status, an owner and a target date, and their progress is counted from the tickets and points attached to them. There is no percentage field for anyone to round up.
Watch the project without interrupting it
Map a Slack channel to a project and opt in to its updates. Search and read its tickets with /falrow. A viewer role sees everything and changes nothing.
Feedback that turns into work
Import a launch review or a customer call from Granola, a file or a paste. The action items you pick become tickets on the project, each one linked back to the note it came from.
Work arrives from somewhere, and goes somewhere
One workspace means the handover is a link between records rather than a message asking someone to copy something across.
A milestone date, and the forecast behind it
Launch feedback, as reviewed tickets on the right application
What customers keep asking for, on the customer record
There is no campaign planner, no content calendar and no analytics. Falrow is the delivery side of your launch, not the launch itself.
We would rather you read that here than find it out in week two.
Every claim above is one of these, seen from this angle.
Bring marketing onto the same plan
We are opening workspaces to a few teams at a time. Tell us what you build and who needs to see it, and we will set it up with you.